The Tipping Point / Malcolm Gladwell

• The Tipping Point is the moment of critical mass, the threshold, the boiling point.
• The world of the tipping point is a place where the unexpected becomes expected, where radical change is more than possibility. It is - contrary to all our expectations - a certainty.
  
  
• The Law of the Few
  - Connectors
  - Mavens
  - Salesmen
• the answer is that the success of any kind of social epidemic is heavily dependent on the involvement of people with a particular and rare set of social gifts.